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Thursday, January 9, 2014

feature spread in utah bride & groom magazine

We designed and put together a project last spring for Utah Bride & Groom Magazine which just hit shelves this week. It has been hard keeping it under wraps for seven months!  Due to Melissa (Owner at Blossom Sweet)'s borderline obsession with the show, the concept was loosely inspired by Downton Abbey.  We think we captured the romance, vibe, and style of that era pretty well!  The magazine you'll be looking for on shelves has a cover that looks like this:

Before viewing all the photos below, you should know that it rained all the live-long day on the day of our shoot.  While it was a challenge, the rain that day really added to the "English Garden" atmosphere we were going for.  Go figure!  The entire day during set-up Melissa was religiously checking Weather.com every five minutes.  It was essentially a torrential downpour all day so set up was done under shade tents and tarps (something you'd never know by looking at the finished product!).  But, we held out for 5pm like the weather report was saying, and like clockwork the downpour turned to a light sprinkle just in time for us to start shooting.   We sure put a lot of faith in that forecast and we are lucky that worked out so well!

To head up a project of this scale was a huge undertaking, but boy was it worth it.  Plus, it was pretty fun to be so involved in each aspect of the design, not just floral alone which is what we typically do.  I got to do a little venue scouting and find the perfect spots for our shots, pick the perfect Sarah Seven gown from The Brides' Shop (which was flown in specifically for the shoot!), select the accessories (including a massive REAL diamond ring--boy oh boy), chose the rentals, pitched a concept for the custom suit (which they took and ran with!), went furniture "shopping" for our custom lounge area, etc. and etc.  What fun to work with such talented people who saw and understood my vision and then did their thing as experts in the respective disciplines and simply knocked it out of the park in bringing this vision to life!  Every single vendor did a perfect job.

Yes, it was an amazing group of vendors which came on board for this project, and our shoot got a four page spread in the new issue of the magazine.  The photos by Alixann Loosle are absolutely breathtaking.  Be sure to pick up a copy of the magazine and check it out in print!

Design & Styling: Melissa Nickle at Blossom Sweet
Photography: Alixann Loosle Photography
Venue & Catering: Thanksgiving Point
Floral: Blossom Sweet
Hair & Makeup: Versa Artistry
Gown and accessories: The Brides' Shop (a Sarah Seven gown)
Suit: Dress Code
Stationery and Menus: Peter Loves Jane
Cake: Layers Cake
Ring: J. Brooks, SLC
Lounge Area Furniture: Gatehouse No. 1
Event Rentals: RSVP Party Rental
Models: Emilee Clark, Justin Nickle

flowers used in designs:
peonies (two varieties), stock (two varieties), russian olive brances (which in true florist form were personally cut at midnight by Melissa at Blossom Sweet), queen anne's lace, chablis roses, nectarine roses, lisianthus, hydrangea, jasmine vine, and tulips.

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