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Saturday, March 13, 2010

editorial feature

Well hello again my blog friends. Thanks for all the website comments/emails/etc. So glad you love it!

I have been all kinds of busy this week, with a wedding yesterday of one of my best friends. The day was all kinds of beautiful, and the reception at the Joseph Smith Memorial Building was just stunning. As such, of course I had no time to get any photos! I was too busy making the pretty. Anyway, I should be getting some of her photos, so for now I'll just tell you this. The cake was a literal masterpiece {my favorite cake I've ever done} and the centerpieces were a thing divine. Oh how I hope they got photos! Only time will tell. Love you, L + C.

Anyway, since I was so busy yesterday I had no time to announce that Blossom Sweet had an editorial featured on Utah Bride Blog yesterday. How we do love UBB. You can check out the post & photo here. Thanks UBB!

I've also included the text here if that is easier for you. Written by Melissa {yours truly} of Blossom Sweet:


They say that first impressions tell you a lot about a person. Well, the same theory holds true for consultations – your first meeting with your potential floral vendor will tell you a lot about how your once-in-a-lifetime event is going to turn out should you choose to book with that particular company.

Having a successful initial consultation is oh-SO-important. It is in consult that your floral vision begins to take shape and come to life. As a planning bride, its important for you to know what the expect in the consultation process. Today we will be addressing FAQ’s that brides-to-be often have when the time rolls around to choose their floral designer. Keep in mind that each vendor’s process varies from the next, but the general information provided here today should hold true in most cases.

WHEN SHOULD I SCHEDULE A CONSULTATION: Top event florists are usually booked far in advance, especially during peak wedding months. That being the case, it is wise to err on the side of caution when it comes to cutting it close. We cannot stress this enough – if you want a top designer, book your consultation as far in advance as possible! Engagements vary in length, so it’s hard to pinpoint a specific number of months to book in advance. Just rememember that it’s the flowers that are going to make your wedding gorgeous {other then your pretty face of course}. DON’T save the part – the beautiful best – for last!

HOW DO I CHOOSE WHICH VENDOR TO SCHEDULE AN APT WITH ANYWAY?: Do your part. “Your part” requires you to check out websites, blogs, testimonials of the vendor’s past clients, etc. Thoroughly examine the portfolios of potential vendors {so easily done these days online!}, and then narrow your list down to those who you feel would best express your style and bring your floral vision to life. When you come to a conclusion of the florist who you feel suits you, your style, and your personality best, contact that professional without delay!

HOW MUCH DO I NEED TO KNOW ABOUT FLOWERS?: Do you know what tulips, roses, lilies, and daisies are, but have little floral knowledge beyond that? Or, are you saying to yourself, “what – whats a lily again?” Never fear, your designer is here! If you feel clueless, dont be shy, we wont judge! Seasoned designers have experience working with clients ranging from those who know the ins n outs of bloom varieties, all the way to those who have no clue how to tell a rose from a tulip. Wherever it is that you fall on that floral knowledge spectrum, your designer will know how to put your mind at ease and give you a vivid picture of what the finished product will look like.

DO I HAVE TO PAY A DEPOSIT?: Many floral vendors require some form of a deposit at consultation. To ensure that you are prepared should a deposit be required, ask questions! Find out what kind of deposit is required at consultation {and what payment options are accepted} – if any – BEFORE you get to your meeting.

WILL I HAVE TO SIGN A CONTRACT AT THE CONSULTATION?: Be prepared to sign a contract to book your date with your florist. It may or may not be required for you to sign a contract at your initial consultation, each florist will vary in the matter. However, you will find that the vast majority of vendors will require you to sign a contract at some point in the booking process. Don’t hesitate to bring up any questions you have in regards to the contract – your vendor will be happy to answer any potential questions you may have.

WHAT INFORMATION TO I NEED TO BRING WITH ME?: Here is a general checklist of information that will be helpful in consultation. Check with your florist prior to consultation to make sure you com prepared with the necessary 411

Quantities: What does your bridal party consist of? How many bridesmaids? How many tables will you be having at your reception etc. etc.

Budget: It is beyond helpful for your florist to know what kind of budget is available. This way, expectations can be realistic and your budget maximized.

Colors: Bring color samples/swatches for your florist to keep on file and yes its helpful to know your colors prior to this consultation.

Bridal Portraits: Are you having bridals and/or groomals taken? When? Where? Will you need a bouquet and/or a boutonniere?

Other vendors: Bring as much info as you have for your other wedding vendors such as your photographer, caterer, venue, etc.

Preferences: How would you describe your general style? Is there a certain look you are going for? Is there a certain look of which you wish to steer clear?

Photos: Bring any photos or images you’ve seen that showcase the look you are going for. While this is not necessary, it will give the designer an added boost towards envisioning your custom order to be just what you have in mind.

HOW LONG DOES THE MEETING LAST?: Be prepared to invest at least 1.5 hours of your time in your first consultation. The time it actually takes can vary between approximately 45 min to 2 hours. On average, a consultation takes 1-1.5 hours.

WHO SHOULD COME TO THE CONSULTATION?: This subject is a matter of personal preference. Most brides come with either their fiance, their mother, or both. Alternatively, some brides choose to go at it alone. Choose whichever option works for you, but keep in mind that whoever is supplying the “moola” for your event should probably be in attendance. Just a thought!


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