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Thursday, January 28, 2010

you get [MORE THAN] what you pay for

You know the old adage: "You get what you pay for?" Well, honeys, it's time to get that saying out of your head! Yep, when it comes to flowers for your big day, you get [MORE THAN] what you pay for!

Really? Really? How much work could it possibly be to design for weddings and events, anyway? It can't be that hard, right? Really.

Ooh, child, I promise you it's more work than you think! In this industry, there is SO much that goes on behind the scenes.

Now, let me say that I totally understand that in this economy, it's important to all of us to find the best deals possible. Believe me, I get it! That being said, I feel that it is important for brides to know what a steal of a deal they really get when it comes to hiring an event florist to bring their floral vision to life. Let me repeat that, STEAL OF A DEAL!

So, let me break it down for you. Here's what top event florists actually do for each wedding, each event, each bride:
  • Consultations: For me, an average consultation takes about an hour {they can take much longer}, and my consultations are "free, no obligation."
  • Custom Estimates: Putting together a custom bid takes a lot of time! I put a lot of effort into creating bids which fit the needs of each individual bride's floral vision. And once again, this is a "free, no obligation" item.
  • Placing the Order: Top florists have great relationships with their wholesale source, and work hard to make sure your order is placed on time and that you get what you want.
  • Bumps in the Road: Sometimes little things go wrong which are out of anyone's control. Which option would you choose? Option 1: Your florist calmly comes up with a solution and takes care of it. Option 2: You become a stress-case just before your wedding. Trust me, when your florist handles it, you'll never even know a thing about it. {For specific examples of "bumps in the road," you may want to revisit this post.}
  • Details: I go out of my way and all over the valley to find custom ribbons, handle treatments, etc., which make all the difference in the finished product. And in regards to the design process itself, you can't imagine how long it takes to make sure that intricate details are displayed throughout every design.
  • The Flowers Themselves: It goes without saying that high-quality flowers are expensive - absolutely stunning - but expensive. The cost of the flowers themselves is a LARGE portion of what you are paying for.
  • Processing: Roses have thorns to be removed, dried leaves and petals need to be groomed so that each bloom shines, air and water temperatures need to be just right, and each individual stem needs to be processed and freshly cut to ensure optimal water absorption. This is a time-consuming, arduous at times process!
  • Designing: This one's obvious, but it takes time, effort, and expertise to create your floral masterpieces!
  • Delivery & Set Up: Load up the car, make sure everything is sturdy and in place, drive to the destination, unload the car, set up, etc.
  • Cleaning Up the Flower Mess: To say that every inch of my design space is covered to the brim with a foot-high pile of leaves and stems to be cleaned up after every event is the understatement of the century. It's like a jungle in here!
  • Floral Knowledge: What's in season? What's not? What looks good together? What doesn't? You are paying for expertise, experience, and general floral know-how.
  • Advertising: Spreading the word is expensive! Worth it, but expensive. My clients don't pay for me to advertise, I do. The cost of running a business adds up quickly.
  • Supplies: When you haven't done flowers yourself, it's easy not to realize what supplies actually go into it - and supplies cost money. We're talking an endless supply of floral tape; corsage wristlets; pins, pins and more pins; oasis foam; floral preservative; corsage boxes; ribbons; beads; brooches; buckets; vases; wire; etc.
  • Blogging: Of COURSE I don't charge for my blogging services! {If I did, I dare say I'd be a rich woman!} But, I do invest a vast amount of my personal time and energy into making my blog a valuable tool for potential clients and brides in general in order for them to gain information and ideas, as well as {hopefully} a fun read.
  • TALENT: I wouldn't have started a business had I not thought I had something fabulous to offer. Anyone can "throw together an arrangement." Few can do it with flair. Are you paying for my talent? My eye for design? My up-to-date, current, modern yet classically artistic style? Absolutely. Is it worth it? Without a doubt. Again, I never would have started a business if I didn't truly believe I had something fabulously worthwhile to offer to the industry. I'm really grateful for the talents I've been given, and I'm grateful that with those talents I've created a livelihood for myself. I'm very lucky!
  • Time is Money, Honey: If you only knew the time it took to pull-off a successful wedding design, you'd probably wonder why anyone would be crazy enough to want to work in the wedding & event floral industry. I promise. And that's all I'm going to say about that.
So, there you go. I would say that the list above merely scratches the surface as to what an event florist actually does. What do you think? Anything you were surprised about? Either way, I hope that it at least enlightened you to some degree to the fact that event florists offer their services for a steal of a deal. And now to sum it all up, let me go back to what I said at the beginning:

You know the old adage: "You get what you pay for?" Well, honeys, it's time to get that saying out of your head! Yep, when it comes to flowers for your big day:
you get [MORE THAN] what you pay for!

4 sweet thought{s}:

Ricky and Chelsey said...

Thank you, I am totally linking to your post! You are super talented, I love your style.

Melissa Suzanne said...

Thank you! By all means, link away. :)

Anonymous said...

love your sight....link away you have a great thing going here!!!! holly clark

Liz - Whimsy Floral said...

What a great post! I've always thought, "if only brides knew exactly what goes into their arrangements..." You spelled it out perfectly!